Savor Southwest Detroit
When creating a great place to shop and live, how will one reach their target audience to ensure they obtain the audience it deserves?To ensure the word gets out about Southwest Detroit, the Southwest Detroit Business Association has implemented many initiatives to highlight the fact that Southwest Detroit is the place to go.
One key initiative is called Savor Southwest Detroit. It promotes the area's five main business districts – Corktown, Michigan Ave., Delray, Oakwood Heights, West Vernor, and Mexicantown. The focus is on a clear and compelling competitive advantage - food. The campaign encourages visitors to "savor" each of the 1,700 businesses in the 15.5 square mile area, including 140 restaurants, 30 bakeries, and 25 grocery and specialty food stores.